REA.co Real Estate Accounting & Tax

At REA.co, we are here to help with all your property accounting needs…

REA is a real-estate-only accounting firm. Not a general bookkeeper who also takes property clients: every accountant here works in property management software all day, on portfolios that look like yours.

That is the whole proposition. You keep managing the properties. We keep the books clean, the owners paid, and the software doing what it was bought to do.

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REA, the face of Real Estate Accounting
Hi, I'm REAYour property accounting team

230+ property accountants, 30 million commercial square feet, and a client success lead assigned to your account by asset class rather than by whoever is free.

230+Property Accountants

30M+Commercial Sq. Ft.

20+ & 25+Years On the Leads

Property Management Software Expertise

What We Take Off Your Plate

Three Things Property Owners Hand Us First

Keep crystal clean accounting records for your property portfolio

Keeping meticulous and transparent accounting records for your property portfolio is a breeze with Real Estate Accounting (REA). Our services are designed to help property managers, owners, and operators keep precise track of all their financial transactions. This includes detailed tracking of incomes, expenses, and maintenance costs, ensuring a clear financial picture at all times.

Get your investors paid on time

REA understands the importance of timely payments to maintain trust with your investors. That's why our dedicated team ensures all payouts are processed in a timely manner. We manage the entire process, from calculating dividends to processing payments, taking the stress out of financial management and allowing you to focus on growing your property portfolio.

Make the most of your technology stack, AppFolio, Yardi, and more

Leverage the full power of your existing technology stack with REA's expertise. Whether you're using Appfolio, Yardi, Entrata, Propertyware, or other property management software, our team is ready to integrate with your systems. We help you unlock the full potential of your software to streamline operations, increase efficiency, and optimize your property management process.

Key Areas We Can Help You

The Full Back Office, or Any One Piece of It

Trust & Bank Reconciliation

Every operating, trust, and escrow account reconciled on a fixed schedule, with variances chased rather than carried forward.

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Accounts Payable & Receivable

Vendor invoices coded and paid, tenant receipts applied, management fees taken, and owner distributions cut on time.

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Investor Payout Processing

From calculating dividends to processing the payment, so owners and LPs are never left waiting or wondering.

Financial Reporting & Analysis

Monthly statements, balance sheet maintenance, revenue recognition, and cash flow management your lenders and owners can read.

Back Books & Clean-Up

Months or years of unreconciled records diagnosed, corrected, and brought current before the monthly close begins.

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The Full Scope

  • Rent Collection Efficiency
  • Tax Preparation Support
  • Revenue Recognition
  • Tenant Ledger Management
  • Property Management Software Management
  • + 10 more below

Key Areas We Can Help You

  • Rent Collection Efficiency
  • Tax Preparation Support
  • Revenue Recognition
  • Tenant Ledger Management
  • Property Management Software Management
  • Cash Flow Management
  • Asset and Liability Management
  • Accounts Payable and Receivable
  • Investor Payout Processing
  • Lease Audit Services
  • Financial Reporting and Analysis
  • Balance Sheet Maintenance
  • Capital Expenditure Accounting
  • Budget Preparation
  • Bank Reconciliation Services

Also available on its own

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You Get Named People, Assigned by Asset Class

Why That Matters More Than Headcount

Outsourced accounting fails in a predictable way: nobody owns the account, so every month you re-explain your chart of accounts to whoever picked up the file. REA assigns a client success lead by asset class, and they stay.

What makes it different

Residential and commercial are different jobs

A third-party residential manager holding trust money and a commercial owner reconciling CAM against executed leases need different instincts. REA splits client success along that line rather than pretending one lead covers both, which is why the two VPs below have the backgrounds they do.

Where it goes wrong

The usual failure is turnover, not skill

Most outsourced arrangements degrade because the person who understood your quirks left, and the knowledge left with them. Nothing about the monthly close is hard once someone knows your portfolio; everything about it is hard on month one, repeatedly.

How we work it

A named team with 230+ behind them

The same property accountants close your books every month, reachable by email, phone, video or Slack. Behind them sit 230+ property accountants for coverage when someone is out and a specialist to escalate to when a lease or a trust question gets strange.

How Our Property Management Bookkeeping Services Work

Scale With Confidence

Start With a Call
  1. 1

    We review your financials.

    Once you give us access to your accounting software, we get to work reviewing your books and fixing any issues we find. We will also give you expert advice on how to streamline your processes and save money wherever possible.

  2. 2

    We handle your monthly accounting.

    You can have peace of mind knowing our world-class accountants are taking care of your monthly bookkeeping. We categorize every incoming transaction, reconcile every bank account, and review every statement.

  3. 3

    We send you reports & distributions.

    Each month, you'll receive flawless financial statements and reports that give you a clear picture of how your business is performing. We can also help you with monthly owner and management distributions.

REA's Client Success Team

Two vice presidents lead client success, split by asset class. Whichever one your portfolio sits with, they own the relationship rather than routing it.

Sharifa Giraldo, CPA, VP Client Success (Residential PM)
Sharifa is the Vice President of Client Success for the Residential Property Management Division, bringing over 20 years of property accounting experience to the role. She specializes in development and third-party property management, with a keen expertise in Appfolio migrations. Sharifa has been a licensed Certified Public Accountant since 2015 and holds a Master in Business Administration. Her extensive background and specialized knowledge enable her to efficiently manage complex property portfolios and deliver exceptional client service. Through her leadership and commitment to excellence, Sharifa continues to drive successful outcomes and streamline processes for her clients.
Will Daege, VP Client Success (Commercial PM)
Will Daege is the Vice President of Client Success for the Commercial Property Management Division. He is a seasoned real estate professional with over 25 years of management experience specializing in property accounting, FP&A, and project management across retail, commercial office, industrial, and multi-family asset classes.
Will's background in detail
He has held leadership positions with some of the nation's largest real estate owners and developers, including The Related Companies, where he managed key operational and financial initiatives for the $18mm+ square foot Hudson Yards development, including a $2M SAP Ariba P2P implementation. His Related Companies experience also includes serving as Portfolio Controller for their New York Development portfolio and as Controller and Finance Committee member of the Board for the iconic Time Warner Center.
And before Related
Prior to Related, he directed lease compliance for over 99 million square feet and 600 properties at Centro Properties Group US. He served as an advisor to the CEO and CFO as a Disclosure Committee member. He managed over 10 million square feet of retail properties as Southwest Regional Accounting Manager for New Plan Excel Realty Trust. His expertise includes management of multi-million dollar budgets, ERP conversions, and process improvement.

You Get a Team With Names, Not a Ticket Queue

Who Actually Works On Your REA Books

Outsourced accounting fails when nobody owns the account. At REA you are assigned a property accounting team and a client success lead who knows your portfolio, your owners, and your quirks. They stay on your account, so you are never re-explaining your chart of accounts to someone new.

Sharifa Giraldo, CPA, VP, Client Success at REA

Sharifa Giraldo, CPA

VP, Client Success

Residential Property Management

20+ years of property accounting, a CPA since 2015, and a specialist in third-party management and platform migrations.

Will Daege, VP, Client Success at REA

Will Daege

VP, Client Success

Commercial Property Management

25+ years across retail, office, industrial, and multifamily, including Portfolio Controller for The Related Companies' New York development portfolio.

How we work together

  • A named team, not a poolThe same property accountants close your books every month.
  • Reachable the way you already workEmail, phone, video, or Slack. Urgent items get answered the same day.
  • Inside your REAWe take accountant access to your instance, exactly as you would grant an internal hire.
  • 230+ property accountants behind themCoverage when someone is out, and a specialist to escalate to when a lease or a trust question gets strange.

Experts In All Property Types

Residential, commercial and everything in between. The asset class changes what the books have to prove, and our teams are staffed accordingly.

Check Out What Our Clients Have To Say About Us

Property Managers, Investors & Owner Operators

Client story

Came from a bookkeeper who did not know real estate

Following a series of erroneous financials from my previous bookkeeper, who lacked expertise in real estate, it's been truly remarkable to receive not only accurate financials on a consistent basis but also proactive advice without prompting. The REA team is a game-changer in real estate accounting!

SCSara CrosbyReal Estate Investor

Real-estate-only specialists

As REA exclusively specializes in Real Estate, I rest easy knowing my financials are precise every month while saving money at the same time, an invaluable benefit.

SWSteve WilkoOwner Operator

Handed over the whole accounting function

I highly recommend Real Estate Accounting (REA) services from this group. They truly are great and have helped us tremendously at a time we needed it the most. I felt very comfortable giving up all my accounting responsibilities to this team and I'm still glad I made the decision to work with this group. Nothing less than an amazing experience!

TCTracy CollinsProperty Manager

Day-to-day financial operations

REA and team have been nothing but excellent helping our firm with its day to day financial needs. Their expertise, professionalism, and timeliness have made our lives so much easier. We foresee a long relationship with REA and team.

BCBrian CookOwner Operator

Onboarding and responsiveness

Real Estate Accounting truly is a special company. They helped as if they were a part of our company, with the concern and caution as an employee would have, but even more. They quickly ascertained our needs and developed an effective team to help with our accounting needs. They were extremely responsive and always accurate. I would recommend their services to anyone who needs help with their property management accounting.

KSKelly StanawayProperty Manager

Smaller portfolio, still looked after

Adam the owner took a personal interest in my situation and was willing to work with me to see if his company was a good fit. I may be too small for them but I would highly recommend them to anyone considering a bookkeeper for their property management business.

TSTrevor SmithProperty Manager

230+

Property Accountants

30M+

Commercial Sq. Ft.

Up to 50%

Saved vs In-House

Every month

On-Time Close

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We Also Work With

Every Vertical Has Its Own Way of Breaking

Frequently Asked Questions

Who will actually be working on my account?

A named property accounting team plus a client success lead, assigned by asset class: Sharifa Giraldo for residential property management, Will Daege for commercial. They stay on your account rather than rotating, so you are not re-explaining your chart of accounts to someone new each month.

What software do you work in?

AppFolio, Yardi, Buildium, Rent Manager, Entrata, RealPage, QuickBooks, MRI and Propertyware, among others. We take accountant access to your own instance, exactly as you would grant an internal hire, rather than moving you onto a system of ours.

How do you access our accounting software?

Clients create and administer individual user access for authorized REA personnel within the client's own software environment. REA does not provide, resell, or sublicense software access. Clients retain control over access permissions and remain responsible for administering access in accordance with their software agreements and internal security policies.

Do you work with both residential and commercial portfolios?

Yes, and they are handled by different leads because they are genuinely different accounting problems. Residential work is weighted toward trust compliance and owner statements; commercial work is weighted toward lease administration and CAM reconciliation. Mixed portfolios are common and get both.

Concentrate on Growing Your Empire, Leave the Real Estate Accounting to REA

At REA, our mission is to take over the complexities of property portfolio accounting so you can focus on what you do best, growing your empire. We take pride in our commitment to accuracy, timeliness, and integration with your chosen property management software. Trust us with your real estate accounting needs, and rest assured that every financial detail will be expertly handled, leaving you free to concentrate on expanding your property portfolio and maximizing its profitability. Leave the numbers to us, and get back to building your real estate empire with REA.