Jacksonville’s rental market is one of Florida’s most active, shaped by its status as the state’s fastest-growing major city and its proximity to Naval Air Station Jacksonville, which sustains consistent demand across both single-family and multifamily properties. Property managers here handle a diverse portfolio mix that requires precise, well-organized books to stay competitive and compliant. REA, an official AppFolio Stack partner, provides the outsourced bookkeeping infrastructure Jacksonville property managers need to operate at scale.

Proud AppFolio Stack™ Partners, working directly inside your AppFolio instance.
Florida rules that apply here
Our Jacksonville property accountants are exclusive accounting partners for the AppFolio Stack™, offering specialized knowledge for your bookkeeping needs. We’ll handle your monthly financial tasks while leveraging AppFolio’s full potential for your property management business.
When urgent situations develop in your Jacksonville property management, immediate support is crucial. Your dedicated REA team is consistently available through email, phone, video, or Slack, providing rapid responses and reassurance for your Florida property operations.
Optimize your Jacksonville property management with our AppFolio accounting services and minimize potential errors. REA provides accurate, on-time reports monthly, freeing you to concentrate on your primary goal, developing your property investments in Florida.
Florida Statutes Chapter 83 requires deposits to be held in a separate Florida bank account or covered by a surety bond, with written notice to the tenant within 30 days of receipt and strict timelines for return or itemized claim.
Chapter 83 makes the separate account an explicit statutory requirement rather than a best practice, and Chapter 720 governs HOA reserve fund accounting.
All Florida requirementsHow we keep you inside it
Your time is precious, and we aim to optimize it. When you grant REA secure access to your Jacksonville AppFolio account, we'll immediately evaluate your books and start the onboarding procedure. Following this, we'll tackle any account issues, conduct essential catch-up bookkeeping, and scrutinize tenant/owner statements to ensure perfect accuracy in your property records throughout Florida.
After confirming your Jacksonville AppFolio account is precise and up-to-date, we initiate our monthly AppFolio consultant services. Taking care of all aspects from bank reconciliations to accounts payable and detailed reporting, we operate as your skilled accounting team for your Florida property management business.
Each month we deliver clear financial packages through AppFolio, including P&Ls, balance sheets, and owner and tenant statements. Every report is trust-account compliant and built to give total visibility into portfolio performance.
Leverage Appfolio's powerful bookkeeping capabilities with REA's tailored service.
See how it worksREA's skilled team, in combination with Appfolio's comprehensive toolset, addresses the complexity of your corporate financial activities.
See how it worksEmploying Appfolio's state-of-the-art system, REA offers bank reconciliation services that brings meticulous accuracy to your finances.
See how it worksREA utilizes Appfolio's advanced diagnostic tools to swiftly and effectively troubleshoot financial anomalies.
See how it worksREA pairs its accounting prowess with Appfolio's detailed reporting to deliver comprehensive Trust Compliance Verification services.
See how it worksJacksonville operators use REA for the full monthly close or for the single function that has become a bottleneck. Each one is performed inside your AppFolio instance.
Compliant, audit-ready trust funds
Learn moreThree-way reconciliation, every account
Learn moreBills paid, rent collected, owners paid
Learn moreBack books fixed and current
Learn moreAnnual commercial true-ups
Learn moreResidential, commercial and everything in between. The asset class changes what the books have to prove, and our teams are staffed accordingly.
Property Managers, Investors & Owner Operators
Adam the owner took a personal interest in my situation and was willing to work with me to see if his company was a good fit. I may be too small for them but I would highly recommend them to anyone considering a bookkeeper for their property management business.
Following a series of erroneous financials from my previous bookkeeper, who lacked expertise in real estate, it's been truly remarkable to receive not only accurate financials on a consistent basis but also proactive advice without prompting. The REA team is a game-changer in real estate accounting!
As REA exclusively specializes in Real Estate, I rest easy knowing my financials are precise every month while saving money at the same time, an invaluable benefit.
Jacksonville combines high SFR turnover driven by military relocation cycles at NAS Jacksonville with a rapidly expanding multifamily sector tied to population growth. That mix means property managers process more frequent move-in and move-out reconciliations than in slower-paced markets, and require AppFolio workflows that handle variable occupancy without creating ledger gaps or misallocated security deposit entries.
Yes. REA works with mixed-portfolio property managers in Jacksonville who oversee single-family rentals alongside HOA-governed communities. We maintain separate AppFolio ledgers for each entity type, apply the correct chart of accounts for residential versus association accounting, and deliver reporting that keeps SFR income and HOA dues revenue clearly separated.
Florida Statutes Chapter 83 requires landlords to hold security deposits in a separate account or post a surety bond, with strict timelines for return or itemized deductions after tenancy ends. REA configures AppFolio to track deposits in compliant holding accounts, records deduction documentation, and reconciles deposit activity so Jacksonville property managers have a clear audit trail for every tenancy.
We provide detailed monthly financial reports and statements that offer a transparent overview of your business’s financial health. These reports are designed to ensure compliance with all trust account regulations and to help you make informed business decisions based on accurate financial data.
Yes, we offer both corporate and trust bookkeeping services tailored to AppFolio users. We manage the complexity of your corporate financial activities as well as ensure meticulous accuracy and compliance in your trust accounting, using AppFolio’s comprehensive toolset to manage all aspects effectively.
Other Florida markets, the platforms we work in, and the functions available on their own.
Schedule a call and we will review your AppFolio setup, your Florida deposit handling, and what it takes to close clean every month.