Expert Entrata Bookkeeping Services For Scaling Property Investors & Managers In Jacksonville
Jacksonville property managers run a mix of single-family scattered-site and multifamily portfolios, many filled by the steady turnover around Naval Air Station Jacksonville. On Entrata, leasing and accounting share one record, so a signed lease, a concession, or a resident charge posts straight to the general ledger the moment leasing enters it. That's an advantage for multifamily communities needing tight renewal and resident-ledger reporting, but it means our bookkeeping team has to reconcile leasing activity as closely as we reconcile the books themselves for Jacksonville operators running Entrata.
We work with accountant access inside your own Entrata instance, exactly as you would grant an internal hire.
Florida rules that apply here
- Deposit return deadline
- 30 days for notice
- Statute
- Florida Statutes Ch. 83
Why Entrata Operators in Jacksonville Come to REA
Multifamily-first, with leasing and accounting on one record
Leasing Errors Become GL Errors
Entrata keeps leasing, resident services, and accounting on one record, so a concession, a lease correction, or a misapplied credit posted by leasing lands in the general ledger immediately. Jacksonville's turnover near Naval Air Station Jacksonville keeps that volume high. We review leasing activity every close, not just journal entries, to catch GL errors before they compound.
Mixed Portfolios, One Ledger Standard
Jacksonville portfolios rarely sit in one lane, we work with property managers running multifamily communities on Entrata alongside single-family and scattered-site units on other platforms. We hold both to the same close calendar and chart of accounts, so owners see one consistent set of books instead of a multifamily ledger that reads differently from the rest of the portfolio.
Renewals That Match the Resident Ledger
Entrata's renewal and resident-ledger reporting is built for exactly this kind of high-turnover multifamily market. We reconcile renewal terms, concessions, and rent changes against the resident ledger each month so the numbers driving Jacksonville's tight rental market show up correctly in owner reporting, not just in the leasing module.
Entrata and Florida Deposit Rules
Florida Statutes Ch. 83
Florida Statutes Chapter 83 gives us 30 days from a resident's written notice to return a security deposit or send an itemized statement of deductions. Entrata holds deposit balances on the resident ledger, but move-out charges, damages, and concessions often get posted by the leasing team, not accounting. Before any itemized statement goes out on a Jacksonville property, we reconcile those ledger entries against actual charges so the 30-day statement matches what the resident was really billed.
Florida Statutes Chapter 83 requires deposits to be held in a separate Florida bank account or covered by a surety bond, with written notice to the tenant within 30 days of receipt and strict timelines for return or itemized claim.
All Florida requirementsHow we keep you inside it
- Deposit liabilities tracked per tenant in Entrata, so a 30 days for notice deadline is answerable from the ledger
- Trust accounts reconciled three ways every month
- Deduction documentation recorded against the correct ledger
- Aging deposits flagged before the statutory window closes
Entrata Accounting & Bookkeeping Services
For Jacksonville Portfolios
- Process Review & Set Up
- Bank Reconciliations
- AP / AR
- Accurate NOI, Balance Sheets
- Recording HUD's & Accruals
- Owner Distributions
- Monthly Statements & Reports
- Management Fees
- Corporate Bookkeeping
- Tenant Chargebacks
Take the Whole Close, or One Function
Jacksonville operators use REA for the full monthly close or for the single function that has become a bottleneck. Each one is performed inside your Entrata instance.
Trust Accounting
Compliant, audit-ready trust funds
Learn moreBank Reconciliation Services
Three-way reconciliation, every account
Learn moreAccounts Payable & Receivable
Bills paid, rent collected, owners paid
Learn moreBookkeeping Cleanup & Catch-Up
Back books fixed and current
Learn moreCAM Reconciliation
Annual commercial true-ups
Learn moreOn a Different Platform in Jacksonville?
We Work Inside All of Them
Experts In All Property Types
- Single-Family
- Multifamily
- Student Housing
- Affordable Housing
- Community Associations
- Commercial
Experts In All Property Types
Residential, commercial and everything in between. The asset class changes what the books have to prove, and our teams are staffed accordingly.
- Single-Family
- Multifamily
- Student Housing
- Affordable Housing
- Community AssociationsSee the page
- CommercialSee the page
Check Out What Our Clients Have To Say About Us
Property Managers, Investors & Owner Operators
Real Estate Accounting truly is a special company. They helped as if they were a part of our company, with the concern and caution as an employee would have, but even more. They quickly ascertained our needs and developed an effective team to help with our accounting needs. They were extremely responsive and always accurate. I would recommend their services to anyone who needs help with their property management accounting.
Adam the owner took a personal interest in my situation and was willing to work with me to see if his company was a good fit. I may be too small for them but I would highly recommend them to anyone considering a bookkeeper for their property management business.
Following a series of erroneous financials from my previous bookkeeper, who lacked expertise in real estate, it's been truly remarkable to receive not only accurate financials on a consistent basis but also proactive advice without prompting. The REA team is a game-changer in real estate accounting!
Frequently Asked Questions
Does Entrata automatically meet Florida's 30-day security deposit deadline?
No, and that's a common misread. Entrata tracks the deposit balance and move-out charges on the resident ledger, but Florida Statutes Chapter 83 still requires a human decision: return the deposit or send an itemized statement within 30 days of written notice. We pull the ledger, verify the charges leasing posted are accurate, and prepare that statement so Jacksonville owners stay compliant on the deadline, not just on the balance.
What's the biggest accounting risk with Entrata specifically?
Leasing and accounting share the same record, which is a strength for renewal and resident-ledger reporting but also means a concession or a lease correction posted by the leasing team lands in the general ledger with no accounting review. There's no separate approval step before it hits the books. We build that review back in ourselves, checking leasing-originated entries every close before they flow into Jacksonville owner reports.
Our Jacksonville portfolio has both apartment communities and single-family rentals, do you handle both on Entrata?
Entrata is built for multifamily, so that's where we run it, resident ledgers, renewals, and lease-driven GL activity for your apartment communities. Jacksonville portfolios built around Naval Air Station turnover often carry single-family and scattered-site units too, and those usually sit on a different platform. We keep both sets of books on the same close calendar and chart of accounts so your ownership reporting reads as one portfolio, not two.
More in Florida
Other Florida markets, the platforms we work in, and the functions available on their own.
Entrata Bookkeeping for Jacksonville
Schedule a call and we will review your Entrata setup, your Florida deposit handling, and what it takes to close clean every month.